McDonald’s: More touch screens and table service just the beginning of change
Description: McDonald’s CEO: We are modernizing your burger experience Source: CNNMoney.com – video report Date: Nov 17, 2016 Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/ Questions for discussion: How is McDonald’s changing? Which indicators suggest that these changes are working?
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